To help you create and evaluate a new business idea, Strategy Insight must learn a great deal about your business, your product or service, your marketplace, your competition and the environment.

The quality of the analysis is only as good as the quality and completeness of the data input.
Don't Hedge
If your answers only portray your company as you imagine it should be, the resulting anaysis will be biased. Be honest and objective! Choose the higher or lower answers rather than the middle of the road.